The Signal System
A full buying-signal engine: define the outcomes, map first/second/third-party signals, centralize and score them into awareness stages, and trigger the entire GTM motion when meaningful signals fire.
What problem does this solve?
Buying signals are scattered across product analytics, your CRM, ad platforms, and public data — and none of them talk to each other. Without one system to centralize and score them, reps chase gut feel and the highest-intent accounts slip by.
Business outcome
- Every buying signal centralized, scored, and timestamped
- Accounts placed on an awareness ladder from Identified to Selecting
- Outbound, ads, and rep tasks triggered by real intent
The intent backbone. Assumes ICP and a working CRM are already in place.
Start with first-party signals and one automation, then layer in the rest.
How the system fits together
Hover a node for detail, or tap a tool below to see where it runs.
Buying signals are scattered across product analytics, your CRM, ad platforms, and public data — and none of them talk to each other. Without one system to centralize and score them, reps chase gut feel and the highest-intent accounts slip by unnoticed.
- Every buying signal centralized, scored, and timestamped
- Accounts placed on an awareness ladder from Identified to Selecting
- Outbound, ads, and rep tasks triggered automatically by real intent
- RevOps leaders
- GTM engineers
- ABM teams
11 steps, start to finish
Common questions
Related resources
Build it yourself, or have it installed
The documentation above is complete — everything you need is on this page. The only question is whether you want to spend the time.
Free · 2–4 weeks
Done with your team
We diagnose the constraint first — if this system isn’t what you need, we’ll say so.