Sales Execution Standard
The full account-based selling motion — define who you sell to, research and score every account, execute outreach, and walk into every meeting prepared.
A repeatable execution layer from ICP to booked meeting, run the same way every time
Progress is saved in this browser — no account needed.
- FrameworkIntermediate · 1 day
GTM ICP Definition
Build or pressure-test an Ideal Customer Profile from actual customer data — sort Tier A/B/C, extract the pattern only from your best customers, define the negative ICP, and run four tests before trusting it.
Open resource - FrameworkIntermediate · Ongoing — weekly cadence
GTM Prospecting
Find and tier net-new accounts that match your ICP — source across nine channel types, run a two-pass qualification, expand from lookalikes, and output a prioritized list with a defined next move per account.
Open resource - FrameworkIntermediate · 30–60 min per account
GTM Account Research
Build a commercial picture of any target account before you touch it — company foundation, strategic moment, ICP fit, buying committee, pain mapping, competitive context, and a one-paragraph account summary.
Open resource - FrameworkIntermediate · 10–15 min per account
GTM Qualification & Scoring
Score any company across four dimensions — Fit, Timing, Access, Intent — to a composite out of 12, and get a specific recommended next action instead of gut-feel prioritization.
Open resource - FrameworkIntermediate · 20–30 min per account
GTM Outreach Strategy
Build a full outreach plan for any target account — pick one angle, design the channel and sequence, construct every message, multi-thread strategic accounts, and calibrate personalization to account tier.
Open resource - Cheat SheetBeginner · 5 min per message
Humanizing Outreach
Strip the 30 patterns that signal outreach was AI-generated, then add the personality that signals a real person sent it — a self-audit loop, a banned-vocabulary list, and a soul check to run before finalizing any message.
Open resource - FrameworkIntermediate · 15–20 min per signal
GTM Signal-Based Outbound
Turn a buying signal — a website visit, job change, funding round, or content engagement — into a classified, researched, personalized, and correctly-timed outreach sequence while the signal is still warm.
Open resource - ChecklistBeginner · 20–30 min per meeting
GTM Meeting Prep
Walk into any sales meeting with a one-page brief — company context, contact profiles, relationship history, a single objective, prioritized questions, objection responses, and a concrete ask.
Open resource - FrameworkAdvanced · Applied per creative
Direct-Response Ad Creative Framework
The direct-response creative philosophy and section-by-section structure for cold-prospect ad copy — why copy channels pre-existing desire instead of creating it, why "new" beats "better," and the five-part structure from call-out to final CTA.
Open resource
Build it yourself, or have it installed
The documentation above is complete — everything you need is on this page. The only question is whether you want to spend the time.
Free · Varies by system
Done with your team
We diagnose the constraint first — if this system isn’t what you need, we’ll say so.