Niche TAM Mapping & CRM Automation
Expand a narrow ICP into a full lookalike TAM across multiple sources, dedupe and standardize in Clay, qualify and tier with AI, then run tier-appropriate outreach and keep the CRM clean automatically.
What problem does this solve?
A tight niche ICP feels like a dead end — the obvious list is small and runs out fast. The answer is lookalike expansion across several sources, but stitching those sources together and keeping them clean by hand is what stops most teams from doing it.
Business outcome
- A narrow ICP expanded into a full, deduped lookalike TAM
- AI qualification and tiering before any outreach spend
- CRM deals created and associated automatically on reply
Implement after ICP Modeling when the obvious list is too small to sustain outbound.
How the system fits together
Hover a node for detail, or tap a tool below to see where it runs.
A tight niche ICP feels like a dead end — the obvious list is small and runs out fast. The answer is lookalike expansion across several sources at once, but stitching those sources together and keeping them clean by hand is what stops most teams from ever doing it.
- A narrow ICP expanded into a full, deduped lookalike TAM
- AI qualification and tiering before any outreach spend
- CRM deals created and associated automatically on reply
- Niche B2B companies
- RevOps
- Agencies building target lists
10 steps, start to finish
Common questions
Related resources
Build it yourself, or have it installed
The documentation above is complete — everything you need is on this page. The only question is whether you want to spend the time.
Free · 1 day
Done with your team
We diagnose the constraint first — if this system isn’t what you need, we’ll say so.