LinkedIn Content Playbook
The operating system for a LinkedIn content engine: optimize the profile, build an ICP audience, research a content strategy, structure posts by funnel stage and format, run a production pipeline, and capture the leads it generates.
What problem does this solve?
Founders post inconsistently and can't tell what's working, because there's no production system underneath the content — no research, no pipeline, no format discipline, and no capture layer. The posting happens; the pipeline doesn't.
Business outcome
- A profile and audience that make every post land with buyers
- A researched, funnel-balanced pipeline with defined roles
- Inbound signals captured and routed into booked meetings
The production engine. Install after the Social Selling strategy is set.
Needs a writer, designer, and editor — even part-time.
How the system fits together
Hover a node for detail, or tap a tool below to see where it runs.
Founders post inconsistently and can't tell what's working, because there's no production system underneath the content — no research, no pipeline, no format discipline, and no capture layer. The posting happens; the pipeline doesn't.
- A profile and audience that make every post land with buyers
- A researched, funnel-balanced content pipeline with defined roles
- Inbound signals captured and routed into booked meetings
- Founder brands
- Content teams
- Marketing leads
7 steps, start to finish
Common questions
Related resources
Build it yourself, or have it installed
The documentation above is complete — everything you need is on this page. The only question is whether you want to spend the time.
Free · 1 week
Done with your team
We diagnose the constraint first — if this system isn’t what you need, we’ll say so.