scalematic.
TemplateContentFounder BrandSocial 2 min read · v1.1 · June 2026

90-Day LinkedIn Content Plan

A ready-to-run 90-day content calendar: persona definition, content categories, weekly cadence, post templates, and a repurposing loop for what performs.

Executive summary

What problem does this solve?

Most founders post inconsistently because every post starts from a blank page. A 90-day plan removes the daily decision and replaces it with a system you execute against.

Business outcome

  • A full quarter of content mapped before writing
  • A cadence that survives busy weeks
  • A repurposing loop that compounds winners
Revenue maturityLvl 13

Entry point for founder brand. No prerequisites.

Implementation effort
3implementation hours
People required
FounderMarketingSalesRevOpsDeveloper
DifficultyBeginner
Business impactHigh
Time to install2–3 hours
Automation30%
MaintenanceLow
OwnerContent Engineering
Required software
LinkedInNotionClaude
Required integrations
Content calendarAnalytics
Architecture

How the system fits together

90-Day LinkedIn Content Plan — system architecture
100%
01 · Define
02 · Plan
03 · Execute
04 · Improve

Hover a node for detail, or tap a tool below to see where it runs.

Highlight tool
The problem it solves

Most founders post inconsistently because every post starts from a blank page. A 90-day plan removes the daily decision and replaces it with a system you execute.

Expected outcomes
  • A full quarter of content mapped before you write anything
  • A weekly cadence that survives busy weeks
  • A repurposing loop that compounds your best-performing posts
Who it's for
  • Founders starting on LinkedIn
  • Marketing leads
  • Personal brand builders
Implementation

8 steps, start to finish

Name exactly who the content speaks to before writing a single post.

The plan

39 posts across 13 weeks

Three posts a week, each serving a different objective — awareness, education, then proof. Download the calendar as a spreadsheet below and add your own POV to each.

Mon

The belief about your category that most people get wrong

TOFUText
Wed

The symptom checklist: how to tell this problem is costing you money

MOFUCarousel
Fri

What the finished system actually looks like, end to end

BOFUVideo or image
FAQ

Common questions

Install this system

Build it yourself, or have it installed

The documentation above is complete — everything you need is on this page. The only question is whether you want to spend the time.

Do it yourself

Free · 2–3 hours

Have ScaleMatic install it

Done with your team

Follow the documentation
Complete implementation
Configure every tool yourself
Tool configuration included
Troubleshoot issues yourself
Tested and supported setup
Train your team on it
Team training and SOPs included
Time investment: several hours or days
Guided implementation

We diagnose the constraint first — if this system isn’t what you need, we’ll say so.